Storyteller. Marketer. Creator.

Jerrad Matthew has always been a storyteller—through movement, images, designs, and the written word. His career began as a professional dancer, performing on cruise ships, at Disneyland, in music videos, and on national tours, before his passion for narrative and aesthetics led him behind the camera as a photographer and creative director. That same drive for storytelling inspired him to found a boutique model agency and later Underwear Nation, a men’s underwear-of-the-month brand that merged bold imagery, identity, and community.

Today, Jerrad brings his multidisciplinary creative vision to his role as a Digital Marketing Manager at Hachette Book Group, where he leads multi-brand campaigns that utilize design, data, and storytelling for product and publishing brands.

Outside of his marketing work, Jerrad channels his curiosity, creativity, and storytelling into the worlds he builds, writing and publishing original tabletop RPG content. He is currently working on his debut novel—a return to storytelling in its purest form.